Greg Einfeld is the Founder and Managing Director and has over 20 years' experience in the Wealth Management industry. Prior to founding Lime Wealth, Greg worked in a variety of executive roles within MLC, Lend Lease and National Australia Bank. His experience includes Superannuation, Insurance, Investment, Operations and Financial Management. Greg is a qualified actuary and has completed both a Masters of Economics and an MBA. He is one of the few actuaries in Australia who specialises in SMSF's, placing Lime Wealth in an enviable industry position.
Greg originally founded the business because he identified that tens of thousands of Australians had SMSF's that were not being appropriately managed, and a similar number had intentions of establishing SMSF's but did not have the right support and tools to do so. He consistently received feedback that Lime Wealth's offer was unique and superior to what is being provided by most other professionals, so he also consults to other professionals such as accountants and financial advisers improve their SMSF services.